top of page

Choosing the Best Towel Service for Your London Business: A Comprehensive Guide

Updated: Jun 23

When it comes to running a gym, salon, or wellness centre in London, providing your clients with high-quality towels is crucial. However, finding a reliable towel service can be a daunting task. Many business owners we've spoken to have encountered issues with lost towels, unsustainable practices, and scratchy textures from their current suppliers. In this guide, we'll explore the key factors to consider when selecting a towel service that meets your business's needs. From understanding towel GSM to the importance of towel cleaning and care, we've got you covered.

Table of Contents
  1. What is a commercial towel service?

  2. How a commercial towel service works

  3. The benefits of a towel service for business

  4. How to set up a commercial towel service

  5. Rental towel service vs. owned towels: understanding the difference

  6. Sustainable towel service: making eco-friendly choices

  7. Choosing the perfect towel: GSM explained

What is a commercial towel service?

A towel service is your reliable partner in managing the supply, cleaning, and maintenance of towels for your business.

Imagine a hassle-free solution that takes care of the logistics, ensuring you have clean and fresh towels for your customers whilst maintaining the highest standards of hygiene and luxury.

How a commercial towel service works

From easy set-up to fast collection and impeccable cleaning, here's how a towel service takes care of the logistics so you can focus on what truly matters to your business.

How to set up a commercial towel service

Setting up a commercial towel service for your business requires careful planning and consideration. By outsourcing your towel management, you can ensure a steady supply of clean, high-quality towels for your clients, saving time and enhancing their experience. In this section, we will guide you through the essential steps to set up a commercial towel service, from analysing your requirements to selecting the right provider. Let's dive in and discover how to establish a seamless and efficient towel service that meets your business needs and exceeds customer expectations.

Step 1: Analyse Your Towel Service Requirements

Before diving into setting up a towel service, it's crucial to analyse your specific requirements. Assess factors such as towel usage volume, types and sizes of towels needed, desired turnaround time, importance of towels for customer experience, budget considerations, sustainability goals, and desired service terms. This step will help you lay the foundation for a successful towel service that aligns with your business goals.

Step 2: Find a Trusted Commercial Laundry and Dry Cleaning Company

Next, it's essential to find a trusted commercial laundry and dry cleaning company that specialises in serving businesses like yours. Research potential providers, assess their services, evaluate their quality and hygiene standards, review pricing and billing structures, and consider their customer support and flexibility. Choosing the right company will ensure that your towels are expertly cleaned, well-maintained, and delivered on time.

Step 3: Determine Service Agreement and Logistics

Once you've selected a provider, it's time to determine the service agreement and logistics. Review the terms and conditions, contract duration, pricing details, delivery schedules, and any additional services offered. Ensure that the service agreement aligns with your business needs and allows for flexibility as your requirements may evolve over time.

Step 4: Establish Seamless Collection and Delivery Process

Work with your chosen provider to establish a seamless collection and delivery process. Discuss the frequency of towel collection and delivery based on your usage patterns and ensure that it fits seamlessly into your business operations. Clarify any specific instructions or preferences to ensure a smooth and efficient towel management system.

Step 5: Monitor and Evaluate the Service

Once your towel service is up and running, it's essential to regularly monitor and evaluate the service. Ensure that the towels meet your quality standards, assess customer satisfaction, and address any issues or concerns promptly. Maintain open communication with your provider to foster a collaborative and mutually beneficial partnership.

The benefits of a towel service for business

Implementing a towel service for your business offers numerous advantages that go beyond the convenience of outsourcing towel management. Here are some key benefits to consider:

Enhancing Customer Experience

Providing fresh, clean towels as part of your business services enhances the overall customer experience. Offering high-quality towels demonstrates your commitment to customer comfort and satisfaction, leaving a lasting positive impression on your clients.

Time and Cost Savings

By implementing a towel service, you save valuable time and resources that would otherwise be spent on managing your own towel inventory, laundering, and maintenance. This allows you to focus on your core business operations, delivering exceptional services, and growing your business.

Consistent Supply of Clean Towels

With a towel service, you can ensure a consistent supply of fresh, hygienic towels for your clients. The service provider takes care of collecting the used towels, professionally cleaning and sanitising them, and delivering clean towels on a regular schedule. This eliminates the risk of running out of clean towels or relying on unreliable local dry cleaners.

Hygiene and Sanitation

Cleanliness and hygiene are paramount in businesses that provide towels to clients. A professional towel service adheres to rigorous cleanliness standards, using state-of-the-art equipment and effective cleaning processes. This ensures that your towels are thoroughly sanitised, free from allergens and bacteria, and safe for use by your clients.

High-Quality Towels

Towel service providers often offer premium quality towels made from soft and absorbent materials. These towels are designed to withstand frequent use and multiple washes while maintaining their integrity. By utilising a towel service, you can provide your clients with towels that are durable, plush, and deliver a superior experience.

Flexibility and Scalability

A towel service provides flexibility to adapt to your business's changing needs. Whether you experience seasonal fluctuations in demand or require additional towels for special events, the service can be adjusted accordingly. You can scale up or down your towel inventory and delivery frequency to ensure optimal towel availability without the hassle of managing it yourself.

Professional Image and Branding

Outsourcing your towel service allows you to present a professional image to your clients. Clean, well-maintained towels reflect positively on your business and contribute to your brand reputation. By partnering with a reputable towel service provider, you can ensure that your business is associated with quality and attention to detail.

Rental towel service vs. owned towels: understanding the difference

When it comes to managing towels for your business, you have two primary options: utilising a rental towel service or owning and maintaining your towels. Understanding the difference between these approaches can help you make an informed decision that suits your specific business needs. Let's explore the characteristics and considerations of both options:

Rental Towel Service

A rental towel service involves partnering with a professional provider that specialises in supplying and managing towels for businesses. Here are the key aspects of a rental towel service:

  1. Convenience: With a rental towel service, you can enjoy the convenience of a hassle-free solution. The service provider takes care of the entire towel management process, including collection, cleaning, and delivery. This saves you time and effort, allowing you to focus on your core business operations.

  2. Quality and Variety: Rental towel services often offer a wide range of high-quality towels to choose from. You can select towels that match your desired size, type, and quality requirements. These towels are typically maintained in excellent condition and regularly replaced when necessary, ensuring a consistent supply of clean and well-maintained towels for your business.

  3. Scalability: Rental towel services provide flexibility and scalability to accommodate your changing needs. Whether you experience fluctuations in towel demand or require additional towels for special events, the service can be adjusted accordingly. This flexibility allows you to maintain optimal towel inventory levels without the need for extensive storage space.

  4. Cost Considerations: The cost structure of a rental towel service typically includes a recurring fee based on the number of towels and service frequency. While rental towel services require ongoing payments, they eliminate the upfront costs associated with purchasing towels and the maintenance expenses required to keep them in good condition.

Owned Towels

Alternatively, you can choose to own and manage your towels in-house. Here are the key aspects of owning towels:

  1. Upfront Investment: Owning towels requires an upfront investment to purchase an initial inventory of towels. This includes considering factors such as size, quality, and quantity based on your business needs. While the initial cost may be higher, you have control over the quality and style of the towels you select.

  2. Maintenance Responsibility: When you own towels, you are responsible for their maintenance, including regular laundering and upkeep. This involves establishing processes for washing, drying, and storing the towels to ensure they remain clean, hygienic, and in good condition.

  3. Control and Customisation: By owning towels, you have full control over their usage and customisation. You can tailor the towels to align with your brand image, preferences, and specific client requirements. This level of control allows for customisation but also requires dedicated attention to maintenance and replacement as towels age and wear out.

  4. Flexibility: Owning towels offers flexibility in terms of towel usage and availability. You have direct access to your towels and can adjust the quantity and usage based on your business needs. However, this also means that you need to manage towel inventory levels, monitor wear and tear, and ensure an adequate supply of clean towels at all times.

  5. Long-term Cost Considerations: While owning towels may require a higher upfront investment, it can be cost-effective in the long run. Over time, the cost per towel may be lower compared to recurring fees associated with rental towel services. However, it's important to consider the ongoing expenses for laundering, maintenance, and replacement as towels age and require refreshing.

The choice between a rental towel service and owned towels depends on your business requirements, budget, and priorities. Assessing factors such as convenience, quality, scalability, maintenance responsibilities, and cost considerations will help you determine the best approach for your specific needs.

Sustainable towel service: making eco-friendly choices

In today's environmentally conscious world, businesses are increasingly seeking sustainable solutions, and towel services are no exception. Choosing a sustainable towel service not only helps reduce your ecological footprint but also aligns with the values of your environmentally conscious clientele. Here are key considerations for making eco-friendly choices when selecting a towel service:

  1. Eco-Friendly Cleaning Practices: Look for a towel service provider that prioritises eco-friendly cleaning practices. This includes the use of biodegradable detergents and environmentally safe cleaning agents. Some providers may also employ advanced technologies such as ozone or low-temperature washing, which significantly reduce water and energy consumption while maintaining optimal cleanliness and hygiene.

  2. Energy-Efficient Processes: Opt for a towel service that utilises energy-efficient processes throughout their operations. This includes employing high-efficiency washing machines and dryers that minimise energy usage. Energy-saving measures contribute to reducing greenhouse gas emissions and conserving valuable resources.

  3. Water Conservation: Consider a towel service that emphasises water conservation. Providers that implement water-saving measures, such as efficient washing cycles and water reuse systems, can significantly reduce water consumption during the laundering process. By choosing a service that values water conservation, you contribute to preserving this precious resource.

  4. Sustainable Material Choices: Inquire about the types of towels used by the service provider. Look for towels made from sustainably sourced materials, such as organic cotton or bamboo. These materials are renewable and have a lower environmental impact compared to conventional cotton. Additionally, check if the provider follows responsible manufacturing practices that prioritise fair trade and ethical labor standards.

  5. Recycling and Waste Reduction: Evaluate how the towel service handles waste and recycling. Providers that actively recycle packaging materials and reduce waste through efficient inventory management contribute to a more sustainable approach. Some providers may also offer towel recycling programs to minimise textile waste by repurposing or upcycling worn-out towels.

  6. Environmental Certifications: Consider towel service providers that hold relevant environmental certifications or memberships in sustainability organisations. These certifications, such as ISO 14001 (Environmental Management System), demonstrate the provider's commitment to environmental responsibility and continuous improvement in sustainability practices.

  7. Transparent Sustainability Practices: Choose a towel service provider that is transparent about its sustainability practices. Providers willing to share information about their eco-friendly initiatives, certifications, and ongoing efforts to reduce their environmental impact exhibit a genuine commitment to sustainability. Transparent communication allows you to make an informed decision based on your sustainability goals and values.

Choosing the perfect towel

Selecting the right towels for your business is essential to provide optimal comfort and satisfaction for your clients. Understanding the key factors involved in towel selection, such as GSM (Grams per Square Metre), helps ensure that you choose towels that meet your specific needs. Here's an overview to guide you in choosing the perfect towel:

  1. GSM: GSM refers to the weight of the fabric per square meter. It is a crucial indicator of a towel's quality and performance. Towels with higher GSM are generally denser, thicker, and more absorbent, while lower GSM towels are lighter and thinner. For businesses like gyms, salons, and wellness centres, it's recommended to opt for towels with a GSM of 500 or higher for a soft and absorbent experience.

  2. Material: Consider the material used in towel manufacturing. Cotton is a popular choice due to its softness, absorbency, and durability. Egyptian cotton towels are known for their luxurious feel and superior moisture absorption. Organic cotton towels, made from sustainably grown cotton, are an eco-friendly option. Another alternative is bamboo towels, which are known for their antimicrobial properties and silky texture.

  3. Weave: Towels come in various weaves, such as terry, waffle, and velour. Terry towels, with their looped pile, provide excellent absorbency and softness. Waffle towels have a distinctive waffle pattern that enhances airflow and quickens drying time. Velour towels have their loops sheared, resulting in a smoother texture and a luxurious look.

  4. Stitching and Hems: Examine the stitching and hems of the towels. High-quality towels feature double stitching on the hems, ensuring durability and reducing the risk of fraying. Strong stitching enhances the longevity of the towels, allowing them to withstand frequent use and laundering.

  5. Touch and Feel: Always feel the towels before making a purchase. A high-quality towel feels plush, soft, and substantial. Hold it to gauge its weight and density. A heavier towel generally indicates better absorbency, but ensure that it still feels comfortable against the skin.

  6. Durability and Longevity: Consider the towel's durability and longevity. Towels made with quality materials and robust construction will withstand repeated use and washing without losing their softness or absorbing capabilities. Look for towels that are known for their longevity, as they will provide value for money in the long run.


Choosing the right towel service for your business is a decision that can significantly impact customer satisfaction, operational efficiency, and your brand's reputation. By considering factors such as convenience, quality, sustainability, and cost-effectiveness, you can make an informed choice that aligns with your business goals and values.

A professional towel service offers numerous benefits, including enhanced customer experience through the provision of clean and high-quality towels. It saves you time and resources by outsourcing the towel management process, allowing you to focus on core business operations. Whether you opt for a rental towel service or choose to own towels, understanding the differences helps you determine the best approach for your specific requirements.

Embracing a sustainable towel service not only reduces your ecological footprint but also demonstrates your commitment to environmental responsibility. Look for providers that prioritize eco-friendly cleaning practices, energy-efficient processes, water conservation, and sustainable material choices. By making eco-friendly choices, you contribute to a greener future while meeting the needs of your business and clients.

Additionally, selecting the perfect towels involves considering factors such as GSM, material, weave, stitching, and overall feel. Choose towels with an appropriate GSM for your business needs, prioritize high-quality materials, and assess durability and longevity to ensure a positive and long-lasting experience for your clients.

Ultimately, a well-chosen towel service enhances your business operations, creates a positive impression on clients, and contributes to a sustainable and professional image. Whether you cater to the needs of a gym, salon, spa, or wellness centre, investing in the right towel service is an investment in customer satisfaction and the success of your business.

bottom of page